Less manual work.
More useful tools.
Custom features, integrations, and AI-assisted workflows that solve a specific problem. We check existing tools before recommending a custom build.
Let’s simplify your workflow ↗YOUR NEXT CHAPTER IN COMMERCE
GET ONLINE.
SELL BETTER.
KEEP MOVING.
You run a business. Let’s make ecommerce work for it.
Launch your first store, fix what’s holding you back, or bring in someone to lead. Practical expertise. Hands-on execution.
ONE-TIME FIXES · DEFINED PROJECTS · FRACTIONAL SUPPORT
THE BIG PICTURE CONNECTED COMMERCE
YOUR BUSINESS, ONLINE↗
Built to work.
Ready to grow.↗
Ready to grow.↗
CHECKOUTMake buying easy.
OPERATIONSKeep orders moving.
RETENTIONBring customers back.
STOREFRONT + SYSTEMS + PEOPLE01—04
BUILT AROUND YOUR BUSINESS
Launch + Improve + Operate + Lead
AUSTIN, TEXAS / COVERT DIGITAL01 / FIND YOUR STARTING POINT
You don’t need a technical brief.
Just tell us where you want to go.
Different starting points.
The right help for yours.
01↗
Launch
your store.
“We’re ready to start
selling online.”
02↗
Improve
your store.
“Our store should
work better.”
03↗
Run it
with support.
“We need help with
the day-to-day.”
04↗
A fractional
ecommerce manager.
“We need someone
to lead ecommerce.”
02 / THE WORK BEHIND THE STOREFRONT
All the pieces.
Working together.
A good-looking store is a start. Payments, shipping, follow-up, and clear reporting make it a business.
Tell us what you need ↗01Store setup & shopping experience
+
New stores and better buying experiences. Product setup, navigation, merchandising, and mobile layouts that make finding and buying straightforward.
02Payments & checkout
+
Payment configuration, checkout testing, and abandoned-checkout recovery. Stripe, Shop Pay, and Apple Pay where supported by your platform.
03Shipping & tax operations
+
Carriers, shipping zones, rates, free-shipping thresholds, and fulfillment tools. Tax configuration based on requirements confirmed by your business or tax professional.
04Email & SMS retention
+
Welcome, post-purchase, abandoned-checkout, and win-back flows in Klaviyo or a platform that fits, with appropriate consent settings.
05Analytics & tracking
+
GA4, Meta and Google tracking, purchase-event testing, and useful dashboards built around the questions you need answered.
06Local & omnichannel selling
+
Pickup, local delivery, and compatible POS and inventory connections. Bring online selling closer to how your business already operates.
03 / SOMEONE TO LEAD THE WORK
Your ecommerce manager.
Not your next
full-time hire.
More than a list of tasks. A partner to set priorities, coordinate your team and vendors, and keep ecommerce moving in the right direction.
Explore fractional management ↗A CLEAR PLAN. A HANDS-ON PARTNER.
01
Set the direction.
A practical roadmap tied to your business goals.
02
Connect the people.
Coordinate teams, agencies, vendors, and priorities.
03
Keep it accountable.
Review performance and turn insights into next steps.
Need execution too? Combine leadership and day-to-day support within an agreed scope.
04 / WHEN YOU NEED SOMETHING MORE
Purpose-built solutions.
Not technology for technology’s sake.
Less manual work.
Be easier to find.
And understand.
Technical foundations, useful content, and structured information for search and AI-powered discovery. Practical AEO/GEO support, without ranking guarantees.
Explore your visibility ↗NOT SURE WHERE TO START?
Find the friction.
Get a plan.
A Store Audit & Action Plan turns “something isn’t working” into a prioritized list of what to fix, why it matters, and what comes next.
- Evidence-backed findings
- Prioritized recommendations
- Practical implementation roadmap
05 / NO MYSTERY PROCESS
Clear scope.
Real follow-through.
Start with your business.
Your goals, your roadblocks, and what you already have in place.
Agree on the work.
Clear deliverables, priorities, timing, and fees before we begin.
Build. Connect. Test.
Hands-on implementation with the relevant workflows checked.
Your next chapter.
Take over with training, or keep us involved with ongoing support.
06 / FLEXIBLE WAYS TO WORK TOGETHER
Pricing models to fit
your business needs.
A specific fix or an ongoing partner.
Get the level of help that makes sense.
À la carte.
One specific need.
The right expertise to solve it.
- Individual setups and fixes
- Defined deliverables
- No broader project required
Limited engagements.
A clear scope.
A project with a finish line.
- Launches and improvement projects
- Agreed milestones and timing
- Custom apps and integrations
Fractional retainers.
Consistent support.
A partner invested in the work.
- Fractional ecommerce management
- Hands-on operational support
- Agreed priorities and capacity
Pricing depends on scope and support needs. Deliverables, timing, fees, and any separate software costs are agreed before work begins.
THE PERSON BEHIND THE WORK
Operator mindset.
Builder’s follow-through.
Covert Digital is led by Alex Quinn, an ecommerce operator and builder based in Austin, Texas.
The focus is practical: understand your business, identify the right priorities, and connect the decisions to the work. Not a long list of recommendations with no path to implementation.
Let’s work on what’s next ↗A FEW GOOD QUESTIONS
Can you help if we don’t have a store yet?
+
Yes. We can help define the setup, organize your products, build the storefront, and configure the workflows needed to take and fulfill orders.
Support or a fractional manager: what’s the difference?
+
Support focuses on getting agreed tasks done. A fractional manager helps decide what should happen next, builds the roadmap, coordinates people, and reviews performance. You can combine both within an agreed scope.
Do we have to commit to ongoing support?
+
No. À la carte services and limited engagements stand on their own. Retainers are an option when you need continued help.
Which platforms and tools can you work with?
+
Tell us what you use today and what needs to connect. We’ll confirm compatibility, access requirements, and limitations before recommending a scope.
FROM THE OPERATOR’S DESK
Ideas worth
putting to work.
Less noise.
More signal. ↗
Explore the brief on AI and ecommerce.
THE COVERT DIGITAL BLOGPractical thinking.
Real next steps. ↗
Practical guides for running your ecommerce business.
YOUR NEXT MOVE
LET’S MAKE
IT WORK.
Tell us where you are today.
And where you’d like to go.